About Me
I'm a brand and digital designer with 10+ years of experience making work that's clear, on-brand, and built for the people it's meant to reach. Much of my career has been in pharmaceutical and healthcare communications — HCP and DTC campaigns for brands like AstraZeneca, Pfizer, and Merck, produced within Veeva and MLR review — balanced by consumer and lifestyle work across email, advertising, motion, social, and display. I trained as an illustrator at Pratt and still draw by hand, and that foundation shows up in everything I design: an eye for craft, care with typography and detail, and a preference for clarity over decoration. Whether it's a campaign, a full brand system, or a single well-made email, the standard is the same.
Services
Regulated & pharma marketing — MLR/Veeva-compliant design for pharmaceutical and healthcare brands, from HCP campaigns to DTC. Fluent in Veeva PromoMats and the MLR review process.
Accessible design (ADA / WCAG) — designs built to accessibility standards: WCAG-compliant color contrast, legible typography, and accessible layouts for web, email, and digital.
Brand identity & design systems — logos, visual identity, and brand guidelines that keep everything consistent.
Campaign design & art direction — integrated campaigns across channels, for both HCP
and consumer audiences.
Email design — templates, newsletters, and campaign emails built to render and convert.
Digital advertising — web and display banners, plus paid social ad sets.
Social media design — content, carousels, and reusable templates.
Motion & video — animated ads, social motion, and short-form video.
UI design — web and mobile interfaces and prototypes in Figma.
Illustration — editorial, retail/POS, and custom hand-drawn work.
Clients
Pharma & healthcare — AstraZeneca, Pfizer, Merck, Bayer
Consumer & lifestyle — Atkins, Puma, Absolut, Dylan's Candy Bar, Haribo, Chobani
Arts & culture — Phillips Auctioneers
Nonprofit — Swannanoa Valley Christian Ministry