Art for One Drop — Specialty Microsite & Digital Campaign

A multi-channel digital campaign supporting a global charity auction

Overview

Art for One Drop is a philanthropic initiative in partnership with Phillips, raising funds to support clean water access across the globe. For the 2018 New York charity auction, I designed a dedicated microsite and full digital campaign, including:

A specialty sale page microsite

  • A set of custom infographic icons

  • A global impact map

  • A campaign banner with CTA

  • A long-form editorial feature

  • Supporting campaign assets: email,
    tablet layout, and mobile social post

My Role

  • Designed all digital campaign elements
    within the established One Drop brand system

  • Created the full sale page layout and visual direction

  • Designed the global impact map infographic

  • Developed custom icons and supporting graphics

  • Designed the campaign banner and call-to-action modules

  • Designed the promotional email and tablet layout

  • Designed the editorial feature article

  • Prepared all production-ready assets for
    developer handoff

Solution

  1. Sale Microsite Design

I designed a fully responsive microsite supported by a cohesive visual campaign across all digital touchpoints.

The core of the experience was a dedicated sale page, built as a standalone microsite that included:

  • Hero section introducing the campaign

  • Mission overview and auction details

  • Participating artist list

  • Global impact map

  • Editorial storytelling blocks

  • Sale highlights and CTA to browse works

  • Sponsor recognition

2. Custom Icon Set

I designed a set of clean, water-themed icons to underscore key
facts about global water scarcity:

Access to clean water

Child mortality

Daily walking distances

These icons added clarity and visual
rhythm to essential data points

3. Global Impact Map Infographic

A custom global map highlighted the reach of One Drop’s projects across 13 countries and
3 continents. This helped translate abstract numbers into a tangible geographic story.

4. Campaign Banner With CTA

I created a full-width color banner featuring artwork from the sale with a clear, high-contrast CTA: Browse Sale.

This banner was used throughout the microsite and repurposed for email and social media.

Final Outcome

Impact

Delivered a clear, elevated digital experience for a major philanthropic partnership

  1. Helped communicate complex global data in simple visual form

  2. Provided a unified campaign across web, email, and social

  3. Enhanced visibility for participating artists and supported the fundraising mission

The campaign extended beyond the microsite:

  • Sale page in situ (desktop)

  • Campaign email (tablet version shown)

  • Mobile social post promoting the auction

  • Editorial Article read here

    Each asset was designed to reinforce the same visual language — blue palette, water imagery, clean typography, and CTA hierarchy — ensuring a cohesive campaign across platforms.

What I Learned

Designing a cause-based microsite requires clarity and empathy. Balancing storytelling, data visualization, and auction logistics taught me to simplify complex information while retaining brand sophistication.

What I’d Improve Next

If revisiting the project, I’d explore interactive elements for the global map and integrate more motion to strengthen the emotional connection behind the cause.

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